Performance
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Which Marketing KPIs are Worth Tracking?
Growth marketing is not just about getting more traffic or leads. It is about measuring how people move through the full customer journey and understanding which efforts actually drive sustainable business results. That is why choosing the right KPIs matters. The most important growth marketing KPIs usually fall into a few core categories. First, track…
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Why Should You Track Website Visitors?
Why Should You Track Website Visitors? One of my favorite memories of managing the go-to-market team at Cisco was our optimization meetings. Every week, I’d go through demand metrics with my ops lead, and then every month, my extended team would deep dive into Tweb, content and demand metrics and make decisions on what to…