Marketing strategy for organizations looking to grow
Create focus, momentum and measurable results.
20+
Years of B2B Marketing Experience
$2B
in Marketing-Influenced Pipeline
2900%
Increase in Web Traffic
87%
of Sales Pipeline Generated
Unlock Your Marketing Potential Today
I’m an experienced marketing leader that helps organizations grow – whether you are in the early-stages are are looking to scale programs across the globe.
My background includes leadership roles at Cisco, SentinelOne, Symantec, and Biba Systems (acquired by AWS). In these roles, I’ve built teams, developed integrated marketing strategies, launched demand programs, and demonstrated proven results.
What I enjoy most is building the structure behind effective marketing: clear strategy, thoughtful content, scalable programs, measuring success, and the right operating rhythm for teams to succeed.
I work with all types of organizations – start-ups, large enterprises, non-profits and B-Corps. No project is too large or small. We can work together to create a clear path to success.
01
Campaign/Demand Strategy
Design and refine demand generation programs that build pipeline, improve lead quality, and support sustainable growth across inbound, outbound, digital, and event channels.
02
Fractional Marketing Leadership
Strategic marketing leadership for organizations that need executive-level direction without a full-time VP or CMO. I help set priorities, align teams, and create a plan that connects marketing activity to business outcomes.
03
Digital Marketing and Engagement
Strengthen the full digital buyer journey through website strategy, content, SEO, social, nurture programs, and customer communications that keep audiences informed and engaged.
04
Team Leadership and Infrastructure
Support small or growing marketing teams with structure, priorities, coaching, and the systems needed to execute effectively and measure results.
05
Event Strategy
Event strategy to reach and exceed objectives, whether it be attendance, engagement, or funds raised – with follow-up.
06
Optimizing Workflows
Research and recommend the right tools, specific to the organization, to improve marketing efficiency and workflow.
