Content
-
Say Goodbye to Gated Content
Say Goodbye to Gated Content A long time ago, I told my team that we weren’t going to gate a very expensive piece of analyst content. It was a vendor comparison, so every other vendor was using it to collect names and email addresses, but in this particular report, our product didn’t look so good.…
-
Why Audiences Matter in Marketing
Why Audiences Matter in Marketing Marketing works best when it speaks to the right people, not just more people. That is where understanding your audience and defining your ideal customer profile, or ICP, becomes essential. An audience is the broader group of people who may be interested in your product or service. Your ideal customer…
-
The Importance of Inbound Marketing and How to Start Driving Inbound Leads
Inbound marketing matters because it helps customers find you when they are already looking for answers, solutions, or products.
-
What is a Marketing Content Strategy, and Do We Really Need One?
What is a Marketing Content Strategy, and Do We Really Need One? Being across both start-ups and companies that have to rebuild their marketing engines has opened my eyes to the importance of marketing content strategy. An engineer has a great idea – and out goes a random blog post. Trend du jour is all…