Campaign
-
The Best Outbound Channels to Reach Your Customer Base
Outbound marketing means the outreach to a customer, rather than trying to draw them in with compelling content and offers (inbound marketing.) Reaching customers effectively….
-
Which Marketing KPIs are Worth Tracking?
Growth marketing is not just about getting more traffic or leads. It is about measuring how people move through the full customer journey and understanding which efforts actually drive sustainable business results. That is why choosing the right KPIs matters. The most important growth marketing KPIs usually fall into a few core categories. First, track…
-
Say Goodbye to Gated Content
Say Goodbye to Gated Content A long time ago, I told my team that we weren’t going to gate a very expensive piece of analyst content. It was a vendor comparison, so every other vendor was using it to collect names and email addresses, but in this particular report, our product didn’t look so good.…
-
Why Audiences Matter in Marketing
Why Audiences Matter in Marketing Marketing works best when it speaks to the right people, not just more people. That is where understanding your audience and defining your ideal customer profile, or ICP, becomes essential. An audience is the broader group of people who may be interested in your product or service. Your ideal customer…